If you are like millions of Americans, the Macy's Thanksgiving Day Parade may be playing as video wallpaper in the background of tomorrow's holiday hubbub in your household. In between stuffing that turkey and unsuccessfully averting your eyes from the crasser, materialistic moments of the television broadcast, it is still fun to catch sight of those unwieldy balloons straining while remaining afloat above the crowded street. Depending on luck, fashions in pop culture and our memories of balloons past (where is Underdog?) these gargantuan floating creatures seem as familiar as that stained recipe card you may be consulting. Yet, as the above image from a 1930s Macy's Parade illustrates, they were not always quite as cuddly as they seem today.
Just as these helium behemoths sometimes elude their handlers and occasionally deflate, the origin of these now familiar fixtures is not well known. Not surprisingly, perhaps, the originator of these unique inflated fantasies dipped a toe into the movie business just as it started to take off as an art form...more